Why Statisticians are the best Digital Marketers?

Omkar Zankar
4 min readOct 19, 2021

With the rise of digital marketing, companies are looking for effective ways to bring in business. Statisticians have the skillset to help companies utilize data to their advantage and crush market competition.

Stats professionals can use statistics, research analysis, and other methods used by statisticians in order to increase profits and maintain a strong image. They can also provide analytics-driven recommendations for content deployment and managing social media presence.

Statisticians are experienced in using data to create strategies that help promote brands. They look at the numbers behind customer trends, competition, and identify gaps in leveraging advanced analytics to gain knowledge of how information is received. This will allow statisticians to create more efficient ways to utilize the time spent on various social media channels. Being experts in statistical analysis, statisticians can establish a baseline for company data so it can be used effectively when needed.

In today's world, companies have to compete with each other to gain a share of the market. These companies use case studies, reports, and other data tools which provide them with information about their competition. In order to gain an edge over their competitors, they could decide to use a statistician. It is important for companies that have a strong digital presence to be able to create accurate case studies which showcase the ways that the company is superior. This will provide them with data which can be used against their competitors.

Statisticians are also extremely well versed in collecting and analyzing data, so it is important for them utilize social media marketing to their advantage. They can set up an effective social media presence through the use of tools such as Facebook advertisements, Twitter trends, and Google ad words. Statisticians will be able to collect data about their company's social media interaction using digital analytics programs, such as SQAD or Adobe Analytics.

Statisticians are also effective in the area of marketing analytics. They can provide useful information about customer base through marketing research, identify potential customers, and gather data about the effectiveness of marketing campaigns. This will help them to create more effective ways to reach consumers and make it easier for company's to find their target audience. Statisticians can also help businesses determine which type of media is most effective to reach their consumers. This could be through using Google AdWords, display ads, or email campaigns.

Statisticians should be strategists who support their organization. If statisticians can create a brand image for a company, it will result in the company generating more revenue than they would have otherwise. Statisticians can also focus on analytics, data mining and business intelligence to gain insights which can be used to drive bottom line.

Statisticians are also able to create opt-in email lists that can be marketed to. They can provide brands with solid data which will help them understand customer needs, acquire customers, and boost engagement.

Statistics are used for research because they are reliable. Data gathered is easily corroborated and it is often free because it is publicly available. Many companies provide the names of their statisticians on their website, which provides companies with a solid base of information about who they are hiring.

Statisticians are able to use numbers to boost market share based on their analysis of raw data. They are trained in the accurate collection, analysis, and interpretation of data. They are able to use statistics in order to create digital marketing strategies for their company.

A statistician can also help companies reach consumers who may not know that they exist; this will help to increase revenue. Statisticians will analyze the data that is collected by other sources and determine what should be done with it in order to benefit the company. They can then relay this data to the executives within the company who will utilize it to benefit the company.

Statisticians are expert data wranglers and methodologists. They see patterns in data and find mistakes with ease; they can also use their data analysis skills to determine what is normal and what is outside of it. They ask questions and solve problems like: Where do we stand? where do we need to be?

Statisticians are able to collect, analyze, and interpret data. They can measure and analyze any data that is sent to them and can put that data to use for benefit.

Statisticians will provide an accurate standpoint of the current state of the business and how it may change. They will also provide information about how actions taken by other companies could affect their company. For example, statisticians would be able to assess how Facebook advertisements may affect a business.

A statistician can work with corporate marketing teams in order to determine which type of media will be most effective in reaching consumers. A statistician will be able to identify how consumers engage with the social media platforms of a business, so it will be easier for them to advertise on specific platforms. This will give them the ability to more effectively reach customers.

Statisticians are capable of working within an organization in order to collect data that can be analyzed by other members of the company. They are skilled at collecting data which allows statisticians to find unique ways in which companies can market themselves through social media marketing.

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