Top 5 Advanced SEO Tips & Tricks
SEO is a challenging and competitive field with a lot of back and forth between various online marketers, content creators, and social media managers. From optimizing your website to driving organic traffic to building links organically, SEO is a never-ending battle. The good news for those who want to jump into this industry without starting from scratch is that there are plenty of helpful SEO hacks that veteran SEOs often share with the public.
There are several key factors that may improve your site's SEO, including adding alt tags to images, ensuring links are nofollowed to avoid Google's penalty, implementing XML sitemaps, and building a website that is easy for users to navigate. These are just a few of the advanced SEO strategies that are worth trying out today.
#1 Set Up 301 Redirects
One of the best ways to improve your site's SEO is by setting up 301 redirects for all of your pages. 301 redirects are extremely helpful for SEO purposes because they eliminate duplicate content issues, keep your site's internal link structure intact, and aid in indexing. 301 redirects are also very easy to set up. Simply find the URL of the page you'd like to redirect, type "http" before it, and change the target page to whatever you'd like. For example, if I wanted to redirect the blog post from one domain to other domain, I'd simply type the URL Domain 1--> Domain 2. Once you've followed these simple steps, your site will now be accessible via the new URL and it will be indexed properly by Google's search engine indexing systems.
#2 Make Sure Alt Tags Are On All Images
Another helpful tip for improving your SEO is to ensure that alt tags are always included on all images. These tags allow the user to see what the page they're viewing is supposed to be about, which can help them make a more informed decision about clicking through from search engine results pages to your site. Not only will this improve your site's SEO, but it will also reduce duplicate content by making sure that each image on a page has its own unique title tag and description.
#3 Make Use Of Google's Disavow Tool
Google's Disavow tool is an excellent way for people who have been negatively impacted by bad SEO tactics to clean up their backlink profile. Such people can often find themselves with shady websites linking to their site, which negatively impacts their SEO by lowering the number of quality backlinks they have available. Using Google's Disavow tool will provide you with a list of all spammy or untrustworthy links that point to your website. You can then submit a list of bad links to Google for your site and they will remove them from your search engine results pages. This tool is excellent for those who have had several websites link to their site without their knowledge, as well as for those who may not be aware of the actions that some content creators may take on social media sites like Facebook and Twitter.
#4 Use XML Sitemaps
XML sitemaps can be used to tell Google and other search engines about what type of content is available on a particular website. There are a number of sites out there that allow you to create an XML sitemap for free, including website.com. Some of these services will also help you schedule when your site map should be generated and/or sent out to the search engine spiders on a regular basis.
#5 Check Backlinks Regularly & Monitor Your Google Search Console Alias
Finally, one of the best ways to keep on top of your SEO is to check backlinks regularly. This will allow you to find any potential issues that have popped up overnight, including new links that have been built or old links that have been taken down. Once you've found the new links, it's time to make sure that these links are, in fact, pointing to your site. You can do this by checking your Google Search Console Site Report Alias page. Some search engines will allow you to go into this page and see how many unique domains are linking to each of your pages. This number will give you an idea about how many links are on your site, which is helpful for showing Google that the links are all pointing to real sites rather than backlinks from spammy content farms.
Now that you know about these five advanced SEO strategies, it's time to put them into practice. By using these techniques, you're one step closer to ranking at the top of Google for your industry keywords and eventually allowing your business to grow.
